Types of Marketing Firms: What You Need to Know

Choosing the right marketing firm for your business can be daunting. Learn about different types of agencies & how they can help grow your business.

Types of Marketing Firms: What You Need to Know

Choosing the right marketing firm for your business can be a daunting task. With so many different types of agencies out there, it can be hard to know which one is best for you. Keep reading to learn about the different types of agencies and how they can help grow your business. Advertising Agency is a traditional marketing agency style.

It's like choosing the tools in the toolbox; you may need one set of tools, or you may need only one. As your company grows, you could move from not having a marketing team to using a marketing company to help position and start your lead-generation marketing. Design companies create a great visual image for a trade show. Channel marketing companies can help you get targeted ads that your marketing company has recommended.

These firms are like designer firms with steroids; they do the visual aspects of a design company, but they have the intellect and knowledge of the industries in which you work to help you create the brand image you want. Growth Marketing Agencies strive to maximize profits by combining marketing and sales technologies, cross-marketing strategies, and other tactics to maximize the number of customers you have by leveraging your potential in the shortest possible time and providing clear direction. Performance Marketing Agencies take full advantage of analytics to know where to place the budget, see where the results come from, and highlight customers who will continue to use the product or service. Creative Marketing Agencies take care of all your media needs, including videos, social media posts, good logo designs, new color schemes, and all the elements that will ensure your business is visually appealing.

Advertising Agencies create, develop and produce advertising campaigns in print media (newspapers, magazines), outdoor (billboards, bus stops, etc.), television and radio. They also reserve advertising space (see Media below). Brand Agencies focus on developing brand identities: the company, the name, the visual identity, the positioning, etc. They typically conduct market research to help with brand development.

Brand agencies often incorporate design (see Design below), as the process of developing a brand requires the development of a visual identity (logo, etc.). Printing Agencies take care of a company's print jobs and outsource them to a printer. Social Media Agencies help companies build and maintain a presence on social media platforms such as Facebook, Twitter, LinkedIn, Google+ and YouTube. Digital Marketers unleash the power of the Internet through digital advertising channels such as search engines and social media. In-house Agencies form internal marketing centers of excellence that have all the functions of a typical marketing agency but only work on a single brand.

Boutique Consultants and Individual Marketing Consultants are ideal for teams with limited budgets or teams that need help with strategy or want an agile personal touch from one or more marketing consultants who specialize in a specific area. Full-funnel Agencies like Commerce Garage are different from traditional advertising agencies because they combine marketing and sales technologies, cross-marketing strategies, and other tactics to maximize profits in the shortest possible time while providing clear direction. A relationship between a marketing brand and a marketing agency is similar to that of a romantic partner; after auditing digital marketing strategies of more than 3,000 companies we found that on average more than 76% of digital marketing budgets go to waste.Tobin Lehman is a marketing strategist with more than fifteen years of experience helping brands identify, create and deliver marketing programs. Alignment between advertising and marketing under one roof makes marketers feel there is more transparency. No matter what type of agency you choose for your business needs, make sure it has experience in all marketing disciplines such as email automation, social media, mobile devices, digital marketing, public relations, creativity, search engine optimization (SEO), marketing analysis etc. With so many options available it's important to do your research before making any decisions. Read case studies to discover how successful agencies have helped businesses grow their customer base and increase their profits.

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