When it comes to marketing your business, there are two main types of fees to consider: licensing fees and service fees. Licensing fees are related to the market technology your company uses, such as a CRM or marketing automation system. If the agency you work with licenses the software on your behalf, they may take a part of the fee for their services. Service fees, on the other hand, are related to the services the agency provides.
For example, if you need materials printed, the agency may outsource them to a printing partner and add 10-20% to cover their research, organization and provider administration function. With so many online marketing channels available, it's no wonder why companies invest in digital marketing. Not only does it increase your market share and influence your company's growing revenues and industry leadership, but it also makes it easier to track digital marketing performance, conduct industry research, calculate ROI and make strategic decisions. When hiring a marketing agency, you should expect them to set the duration of their contracts to maximize the potential for success of their projects.
They will also assess your market and provide you with a plan for the look and feel, usability of the website, messaging, call to action and recommended marketing vehicles. Additionally, they will coordinate with other digital marketing services such as SEO and PPC, content marketing and email marketing. The cost of hiring a marketing agency will depend on the services you require. If you invest in multiple services such as SEO, PPC, content marketing and email marketing, you can expect higher digital marketing prices due to the number of services.
Ultimately, you won't know what it costs until you hire a company and get a quote.