When it comes to advertising, businesses have a variety of options to choose from. Depending on their goals and strategy, they may opt for a full-service advertising agency, a digital advertising agency, or a traditional one. Full-service agencies provide comprehensive services throughout the entire advertising process, from planning to execution and measuring effectiveness. Digital agencies specialize in digital marketing, while traditional agencies focus on more traditional methods.
Advertising agencies can range from a single professional to more than 1000 employees. Most agencies in the U. S. have fewer than 9 employees, making them small agencies.
Medium-sized agencies have between 10 and 75 employees, while large agencies have more than 75 employees. When selecting an agency, it is important to consider what services they offer and not just assume that they only produce advertising. Some digital marketing agencies may discourage traditional marketing, but this could lead to missing out on valuable marketing opportunities and audience reach.
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